Thursday, March 7, 2013

Just A Waste Of Money

Wednesday 6th March, 2013

Wow we are having a real blast of a late Summer.  So far we have had the warmest nights ever for March, and our 3rd highest daytime temperatures ever for March.  The daytime temperatures have been in the mid 30's with next Monday and Tuesday's forecast for 38C.  The overnight temperatures are in the mid 20's.  Tomorrow and Friday are going to be humid (we are supposed to get some rain), but I'm not holding my breath.  

Tonight we all waited with bated breath while the government unveiled a new "brand" for our state.  The government apparently wanted something that would be easily recognisable like the Maple Leaf is for Canada, and the Silver Fern for New Zealand.

This is what they came up with.......

Oh dear, how is this going to sell our state?  Most people overseas wouldn't even know what a map of Australia looks like, let alone where South Australia is.  And they left Tasmania off the map. To me it looks like an advertisement for a building company or a home loan agency.  $1.4 million they paid some guy to design this.  

They said that the crowds gathered in Elder Park for the unveiling.   Hmmmm, so half a dozen people is a crowd?

Does this make a bold statement of our place in Australia and our place in the rest of the world?  I think not! Oh well, it will just give more fodder to our interstate counterparts to poke  more fun at us South Aussies.


  1. That is AWFUL! It reminds me of the cringeworthy licence plate of a few years back: Going all the way.

    This logo looks like a door you leave to ESCAPE from South Australia....!

    How I wish they'd hold a public competition and then have a vote on the six finalists...!

    1. I've got to agree with you along with thousands of others........a door to nowhere. The funniest thing I heard was we now know why the Pope resigned.....we stole his hat. LOL

      Ken Cato was the designer, well known for several logos including the Com Bank, Channel 7, Advance Australia, Coles and the list goes on.

      Oh well in a few years they'll turf this one out and look for another one. For now this is how we are going to sell the state to the rest of the world.

  2. Gosh, I have to agree, this is not exactly something I would expect in return for all that money. For a lot less money, they could have done what your other friend suggested, and let the people come up with designs.

    Ah well, what do we know. This is why we are not in Government offices. Anyway, you have a wonderful day. Hugs, Edna B.

    p.s. Thank you for the information re: camera and lens.